Getting familiar with Calculations in Lumira SP14

I am using sample data from Training Superstores which is contained in an Excel file.

I want to calculate the profit ratio (profit divided by sales) to see which customer segment and region is doing well.

First I acquire the data and then select Calculate > New Calculated Measure

I select Profit divided by Sales

I wondered about formatting and noticed the following:

There is no percentage.

Now I can create visualizations using the Profit Ratios.

I created storyboards.

Then I published to the cloud